Recipe: take some beauties and celebrities, promise good revenue this year, and you have crowds of people gathering from morning until the late night.
Such is Imamiya Toka Ebisu in Osaka—a festival of patron deity of merchants. Festival lasts few days around January 10th (“tooka” means actually “the tenth day”) and attracts huge crowds of people. They buy lucky charms for a new year and dispose last year’s charms for burning.
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Beautiful photos! Seems like a great festival.
Yes, Tooka Ebisu in Osaka is very lively and fun (until you get to pay for the lucky charms in Imamiya Jinja).
Similar Ebisu festivals are held in several other places in Kansai in January with different festivities/activities. I heard that in Nishinomiya, men run around the shrine at the dawn. Maybe will check it this year…